Programme

Presentations taking a business perspective to MyData consider how businesses can demonstrate that their commercial models support their consumers ethically and overcome the convenience apathy, whilst showcasing that ethical business is better business. Discussions around the conflicts of interest, whether financial incentivisation works, how to ensure individual empowerment over data usage is implemented and maintained, are encouraged.

The legal perspective of MyData, and personal data in general, approaches this complex set of issues from the perspective of how different forms of legislation and regulation (and their enforcement) can provide ingredients for solutions that enable the shift to a fair and sustainable digital world.

The tech perspective on MyData emphasises the role of technology in addressing challenges related to personal data and human-centric digital services. Some may argue that the rapid advances in technology witnessed over the past several decades have outpaced developments in other areas, such as law, that aim to protect privacy. The MyData community aims to showcase and promote how technology can also be wielded towards the benefit of individuals and especially to protect inherent human rights.

As individuals and societies, the stakes around personal data are high. The societal perspective of MyData seeks to tackle these stakes head on, exploring in both critical and creative ways how individuals, communities and societies can use, share and benefit from personal data to support a fair and sustainable data economy for all.