Tiina Härkönen is a Leading Specialist at Sitra, the Finnish Innovation Fund. She is an experienced business development, management and marketing professional as well as a MyData enthusiast. She’s currently working for a human-driven data economy project called IHAN®. In her role in IHAN’s business marketing she’s spreading the word of a better data economy model to businesses: a consent-based method of fair data sharing is an opportunity for sustainable companies not to be missed.
Tiina has extensive experience in the ICT sector and prior to Elisa, Nokia, SAS Institute and OpusCapita worked for the Finnish Post as Communications Director and Head of Customer Analytics & Marketing Automation among other managerial and business development positions.