Dr. Arathi Sethumadhavan is a Senior Design Research Manager in the Ethics and Society organization at Microsoft. Her passion lies at the intersection of emerging technologies and the human race. She has delivered more than 45 talks on human performance and is currently editing a book on Designing Technology for Health. She has won awards for her research from the American Psychological Association, the American Psychological Foundation, and the Human Factors and Ergonomics Society. She has an M.A. and Ph.D. in Experimental Psychology with a specialization in Human Factors from Texas Tech University, and a Bachelors degree in Computer Science.